Top 5 Reference Apps in Kenya: Q1 2024 Performance

The first quarter of 2024 saw interesting trends in the performance of the top 5 reference apps in Kenya. Here's a closer look at their weekly downloads, revenue, and active users.

Quran Majeed – القران الكريم experienced fluctuations in weekly revenue, peaking at around $165 in the last week of January and $131 in mid-March. Weekly downloads showed a significant surge, reaching 12.1K in the week of March 11, while weekly active users climbed from 22.7K at the start of January to a peak of 37.3K in mid-March before settling at 29.7K by the end of the quarter.

Bible demonstrated a strong presence with weekly downloads peaking at 14K in mid-March. The app maintained a relatively stable number of weekly active users, hovering around 400K throughout the quarter.

Google Translate saw a consistent download rate, averaging around 2.7K per week with a slight dip to 2K in the last week of March. Active users remained steady, fluctuating around the 210K mark, with a minor drop to 205K in mid-March.

Muslim Pro: Quran Athan Prayer displayed a stable revenue stream, peaking at $154 in mid-March. Weekly downloads saw a notable increase, reaching 2.9K in the week of March 11. Active users also grew from 27.6K at the beginning of January to 33.1K in mid-March, ending the quarter at 29.6K.

Azkar • اذكار : Athan & Prayer had modest performance metrics. Weekly downloads peaked at 914 in mid-March, while revenue saw a small peak of $10 in the first week of March. Active users showed a slight increase, reaching 2.4K in the week of March 11.

The data for these trends was sourced from Sensor Tower. For more detailed insights, visit Sensor Tower's website.